Iconic Excellence! This is the brand that all other manufucturers aspire to be like. DJI Drones are built strong, have appropriate levels of technology in each model that performs its function perfectly. They cost a bit more but you really do get what you pay for. DJI Drones deliver the perfect Drone product for all applications whether it be just fun, or aerial photography or movie making, or large scale inspections of farms or construction sites. They can even be used in education to teach technology and programming concepts. Some of them are like flying computers, and so easy to fly!